Media 18th november
Ownership
Conglomerate definition - A conglomerate corporation is a corporation that is made up of a number of different, seemingly unrelated businesses. In a conglomerate, one company owns a controlling stake in a number of smaller companies, which conduct business separately. Each of a conglomerates subsidiary businesses runs independently of the other business divisions, but the subsidiaries management reports to senior management at the parent company.
Independent - An independent business is a business that is free from outside control. It usually means a privately owned establishment, as opposed to a public limited company, the latter of which is owned by investment shares traded in the stock market. In many cases, independent businesses are sole proprietorship companies
All of your posts from section 1 look good, but there are some bits missing and you need to go back through your posts and ensure you have enough detail.
ReplyDeleteTo help I have summarised what needs to be included within this section:
• Explain within this section what these the keywords mean (the work below will help with these words):
Conglomerate
Independent
Cross media ownership
Commercial
Public service broadcaster
Joint venture
Vertical integration
Horizontal integration
Synergy
Production process.
• A piece of work on Independent vs conglomerate
• Looking at Disney/Time Warner vs Warp
• Looking at News International vs Mirror Group
• Looking at Public service broadcasting vs Sky/Netflix
These three pieces of work can be notes taken from the lesson.
• Using a media sector of your choice, you need to investigate and evaluate the similarities and differences between a conglomerate and independent company from that sector.
• Televisual (http://www.televisual.com/blog-detail/The-UKs-top-100-TV-production-companies_bid-380.html) has a breakdown of the top 100 independent TV production companies in the UK that may be useful as a starting point for this task.
For each company find:
1. Evidence that it is an independent company OR evidence that it is a conglomerate company (i.e. what are its subsidiaries? cross media ownership examples?).
2. Example of synergy.
3. Examples of joint ventures.
What are the similarities and differences between their chosen companies?
• Looking at Radio & Computer games. Notes from the lesson
• Notes on the ownership PowerPoint. How does ownership impact the product? Objectives, purpose, audience, budget
• Focus on Disney production process, vertical and horizontal integration, synergy, cross promotion
• Job roles
The Prospects website (http://www.prospects.ac.uk/) could be a useful starting point for learners to further investigate the requirements and responsibilities of the job roles to add to the above starter/ group task and present their findings to the group.
• Production processes magazines, newspapers, radio, film, TV and website