You've only really touched on Sections 1 & 3 within your blog. I've outlined what posts need to be completed/need more work.
To help with the other sections please see below.
Section 2
Traditional methods of advertising, with examples
Contemporary methods of advertising, with examples
Example of a marketing/advertising strategy for a real film involving both methods
Evaluate different methods – You were provided with examples and then had to evaluate them yourself
Introduction to distribution, traditional
Looking at contemporary Distribution
Technological convergence and its impact, evaluating how they think the same film would be marketed in the present day. For example, social media, range of devices for the audience to see the marketing campaign etc. Example: wiseGEEK (http://www.wisegeek.org/what-is-technological-convergence.htm) explains what technological convergence is and the effects on hardware, internet and the advantages and criticisms.
Section 4 • define audience terminology, i.e. mass/mainstream, niche - needs of mainstream and niche audiences
• explain demographic profiles of audiences for media products, i.e.: age, gender, ethnic group, location and, socioeconomic, sexual orientation, lifestyle and psychographics – we looked at all the different tables
•(National Readership Survey (NRS) data, Radio Joint Audience Research (RAJAR)), BARB – You spent a lesson researching one of these companies and pitched it to the rest of the class who had to make notes. The questions you looked at were – What do the letters in your chosen company’s name stand for? Which industries does your company provide audience research for? How does it conduct audience research? Give examples of its methods. What audience demographics (categories) are included? Give an example of one of the company’s most popular products based on your findings. Why do you think this product is popular?
• Uses and Gratifications theory – this powerpoint was uploaded
• Produce an audience profile and imaginary entity – you looked at an example (Bauer Media) and produced your own using Photoshop
Section 5 Primary and Secondary research methods What is the purpose of research? You conducted your own audience research (primary and secondary)...I think you created a questionnaire using survey monkey? These methods need to be analysed.
Section 6 I made a booklet to help with section 6 (this was handed out before we broke up in December)
Effects theories and types of audiences, moral panic
Passive/Active audiences - what does this mean? What examples can you provide?
Y Regulation - BBFC, OFCOM - who are they? what do they do? what are the effects on the audience? what is the impact for advertisers?
Y Self Regulation - ASA
Copyright and Intellectual property - look at gov.uk for useful information (https://www.gov.uk/topic/intellectual-property/copyright)
You've only really touched on Sections 1 & 3 within your blog. I've outlined what posts need to be completed/need more work.
ReplyDeleteTo help with the other sections please see below.
Section 2
Traditional methods of advertising, with examples
Contemporary methods of advertising, with examples
Example of a marketing/advertising strategy for a real film involving both methods
Evaluate different methods – You were provided with examples and then had to evaluate them yourself
Introduction to distribution, traditional
Looking at contemporary Distribution
Technological convergence and its impact, evaluating how they think the same film would be marketed in the present day. For example, social media, range of devices for the audience to see the marketing campaign etc. Example: wiseGEEK (http://www.wisegeek.org/what-is-technological-convergence.htm) explains what technological convergence is and the effects on hardware, internet and the advantages and criticisms.
Section 4
• define audience terminology, i.e. mass/mainstream, niche - needs of mainstream and niche audiences
• explain demographic profiles of audiences for media products, i.e.:
age, gender, ethnic group, location and, socioeconomic, sexual orientation, lifestyle and psychographics – we looked at all the different tables
•(National Readership Survey (NRS) data, Radio Joint Audience Research (RAJAR)),
BARB – You spent a lesson researching one of these companies and pitched it to the rest of the class who had to make notes. The questions you looked at were –
What do the letters in your chosen company’s name stand for?
Which industries does your company provide audience research for?
How does it conduct audience research? Give examples of its methods.
What audience demographics (categories) are included?
Give an example of one of the company’s most popular products based on your
findings.
Why do you think this product is popular?
• Uses and Gratifications theory – this powerpoint was uploaded
• Produce an audience profile and imaginary entity – you looked at an example (Bauer Media) and produced your own using Photoshop
Section 5
Primary and Secondary research methods
What is the purpose of research?
You conducted your own audience research (primary and secondary)...I think you created a questionnaire using survey monkey? These methods need to be analysed.
Section 6
I made a booklet to help with section 6 (this was handed out before we broke up in December)
Effects theories and types of audiences, moral panic
Passive/Active audiences - what does this mean? What examples can you provide?
Y Regulation - BBFC, OFCOM - who are they? what do they do? what are the effects on the audience? what is the impact for advertisers?
Y Self Regulation - ASA
Copyright and Intellectual property - look at gov.uk for useful
information (https://www.gov.uk/topic/intellectual-property/copyright)