Media Friday the 14th of October

Definitions

• Vertical integration - When a company controls the production, distribution and exchange of their product 
• Horizontal integration - When a company uses its subsidiary companies to expand into other areas of the market and cross promote a brand across different platforms 

How does Disney use joint venture? Give one example and explain this benefits.

- The 2009 Fall/Winter collection of one of the most well known street style brands at the time called supreme included a special collaboration with Disney which included t-shirts and hoodies with a big mickey mouse at the front and the supreme branding under it. This helped Disney have wider range of target audience reaching out to the older teens.