Definition of a conglomerate company = A large company that owns numerous other companies in different industries

Definition of an independent company = small production company that does not have any subsidiary products

An example of a conglomerate   - an example of a successful conglomerate is general electrical, popularly known as GE general electrical, formed by thomas edison in 1890, began as a lighting business and has since transformed into a conglomerate that is more synonymous with 'general' than 'electric'

An example of an independent business - An independent business could be something such as a clothing line run by one person 

What are the pros and cons of a conglomerate - 

Theories

The Todorov narrative structure is the theory that every movie has a equilibrium(where everything is normal and happy)then comes the disruption(where something goes wrong), the resolution and lastly the new equilibrium where everything goes normal again and everyone is happy. This theory can be demonstrated through the scene in ‘Toy Story’ when Buzz Lightyear arrives. 

In the scene there is no equilibrium however it jumps straight to the disruption, which is buzz lightyear.

Then comes Woodys attempt of the resolution where he tries to bring everything back to normal by trying to prove to the rest of the toys that he's just as good as Buzz lightyear

Lastly the scene gets a new equilibrium but not due to woody, however it was because Buzz lightyear took over Woodys position as the leader and everything went back to normal but with him instead.

(still working on this)

magazine annotations

Radio

• What decade did radio begin? it began in the 1920’s 
• Name at least 4 different forms of radio? AM, FM, Pirate radio, Terrestrial digital radio
• Name at least 4 different radio platforms(Digital, broadcast?) Digital satellite radio, DAB digital radio, Cable, Internet radio to desktop
• Name the company who regulates radio - OFCOM
• Who are popular radio presenters - Simon Mayo, Dermot O’leary

Relax FM -  Has relaxed jingle, aims at an older target audience with less upbeat music

Gem 2016 - more formal and sounds like more of a news station, aims at middle aged target audience.

Antenna bayern - more formal and news like, aims at parents as target audience 

front cover of magazine

front cover of magazine

Media Friday the 14th of October

Definitions

• Vertical integration - When a company controls the production, distribution and exchange of their product 
• Horizontal integration - When a company uses its subsidiary companies to expand into other areas of the market and cross promote a brand across different platforms 

How does Disney use joint venture? Give one example and explain this benefits.

- The 2009 Fall/Winter collection of one of the most well known street style brands at the time called supreme included a special collaboration with Disney which included t-shirts and hoodies with a big mickey mouse at the front and the supreme branding under it. This helped Disney have wider range of target audience reaching out to the older teens.